Fast-Food How unhealthy is itT Research Paper Example | Topics and Well Written Essays - 2500 words

Fast-Food How unhealthy is itT - Research Paper Example Urban workers, students and children easily persuaded to join the bandwagon of many fast-food advocates, especially that these companies utilized innovative multi-media advertisements in marketing its products. It also attracted travelers with companies innovative drive-through-marketing style. Food, is therefore, not only associated with farm production but also of expediency in service by-the-counters. In many other developing countries, fast-foods also include restaurants in malls food section where cooked food are sold for shoppers’ immediate access (Powell, 2009). Fast food industry proved successful in its strategies as in US alone, they were able to spend $126.7 billion in 2003 with a growth rate of 6.4% yearly (Richards, Patterson, & Hamilton, 2007). The rise of this over-the-counter food companies also gave rise to obesity of consumers although direct association of these two factors requires thorough study (Hall, 2002). Indeed, fast food companies profit a lot albeit strong competition in pricing and their illustration of their distinction in taste, company infrastructure design, merchandise promotion, via addictive quality and rigorous advertisements (Richard et.al., 2007, p. 426). Researchers further contend that this addictive quality of these fast-food companies are actually driven by market powers and the convenience they enjoyed from these food centers (Richard et.al., 2007, pp. 426-427). However nutritionists are of the purview that foods from fast-food companies are not made distinct by nutritional content of food served. Richard et.al. (2007) argued that some of them are using the hedonic model in fast food nutrient where foods are served in accordance to brand loyalty which meant that these are base on texture, aroma and blend (Richard et.al., 2007, p. 429). White (2011) explicated that food served in fast foods bear 1000+ calories per meal, rich in fat and sugar content and regular consummation of these