Mc Donald’s and the Health and Tick Approval

At the advent of problems, McDonald’s is torn between choices of actions.   Finally, it learned to adopt to change and impose innovation in its system which in turn brought positive effect on the company.   Upon the advice of the Public Relations agency, the company made necessary action to counteract against bad publicity; and the most important among the strategies is the Heart and Tick Approval.IntroductionGlobally, McDonald’s offers what people need in this period of globalization.   The American culture of fast food chain as a place for people who could not afford to prepare foods at home since both parents are working began to penetrate Asian culture.   In the same thought, McDonald’s became a place to celebrate birthdays and to engage in conversation.   Generally, fast food chains like McDonald’s is a good place to go for busy people who seek the comfort of living.   Mc Donald became part of the culture of the modern times.Mc Donald†™s after the controversial ads â€Å"the Super Size Me† of Spurlock had come up with a strategy to regain their control of the market in terms of fast food at least to create a positive image on their company as being concerned with the health of its patronage. This particular strategy which they had adopted was the Heart and Tick Program that tests the product from unhealthy ingredients that may harm the product and the consumers as well.   The program uses the symbol heart which means that the food is heart-friendly.For some, this symbol on the label of every product of McDonald’s is a kind of exploitation because they use it as their promotional strategy.   The heart of the Foundation itself gives a subconscious message that stirs the mind of the consumers trying to deceive them by telling that McDonald’s product are good when they are not.Though in previous years, McDonald’s had been perennially successful, yet due to the decline of its shares a nd sales in 1998, had devised a strategic plan that brought change to the company’s perspective in response to the controversy.   This leads for the introduction of the Health choices and the tick approvals known as the Heart Foundation.The changes that have been taken by the company are the result of the many controversies that challenged the popularity and sincerity of McDonald in its ethical obligation to environment and to its consumers.   This is because the company is resistant to any forces that may alter change.Generic Change Tools or Solutions AppliedThe â€Å"Super Size Me† ads brought a big controversy on McDonald’s everywhere in the world and the media identified it or linked it to ‘obesity.’   Therefore, the company had finally decided to impose innovation to counter bad public publicity of the McDonald’s and adopted changes in their menu offerings.   In a forum organized by Liberal Senator Guy Barnett, Mr. Peter Bush, th e CEO of McDonald’s Australia, explained that their company takes on a new food offerings that will absolutely health-friendly (Burton, p. 30).   The writer further emphasized that McDonald’s added a new range of salads to their meal, with the cutting of sugar content in the buns and less calorie count from all the foods.   It has also lessened its advertising by sixty percent every hour.The particular solution to this controversy is giving in to the public demand which is related to obesity that is associated with other illness common to people nowadays such as high blood pressure and heart failure. The company itself adopted the principles of the Tick Program of the Heart Foundation.   In Australia, The Heart Foundation Tick is the solution to the growing obesity rates among children and adults.   Healthy choices of food became the consumers’ demand in many industrialized countries like Australia.   In a latest survey, 93% of Australians food had the greater role in producing overweight children and adults (Heart Foundation).Modified or abandoned to suit organizational requirements.Robert Dransfield explained in his paper that the strategic planning that McDonald’s had undertaken is a response to all the challenges that the company is facing including its competitors in the burger business (p. 460).   This is very important because competitive advantage is created by combining strengths which means Mc Donald can exploit competencies and advantage at different points in the value chain to add more value in different ways.   In other words, the value of the product which McDonald’s produces such as hamburger, drinks, fries and other food products, is the perceived benefit that customer would be kept coming back. It also means that value comes from product differentiation, product cost, and the ability of McDonald’s to meet clients’ demands.The writer also noted that strategic planning is very criti cal because it shapes the future of the organization as it must meet the customers’ demands and needs.   Dransfield emphasized that McDonald developed competitive strategies that differentiate it from its rivals (p. 461), in which it recognizes the need to respond to the greater demand to increase competitive gap by: â€Å"adding greater value through innovation, making the process of visiting a McDonald’s less routine and controlled, and enhancing the overall in-house experience† (p.461).In particular, McDonald’s provides appropriate solutions such as â€Å"(a) providing a more balanced offering that includes fruits, sugar-free fruit drinks for children and more chicken products, and (b) by creating an Extra-Value Meal and a McChoice menu offering that provides excellent value for money† because price is critical to decision making (p. 461).McDonald’s has to strategically cut the prices of their product as a respond also to the â€Å"bur gers wars† with the Burger King’s attack.   Thus, McDonald’s â€Å"sought worldwide leadership on the global fast food market through low cost production of a standardized menu† (Grant, p. 1117).   Robert Morris Grant explained that McDonald’s strategy is founded on a central belief that is to be willing to cut price in order to boost volume growth.Another strategy which McDonald’s undertook was using the persona of Ronald McDonald that looked lovable and laughable to children.   This figure as a part of Public Relations strategy of McDonald’s conveys a marketing motivation.   According to Bob Burton, the clown suit means: â€Å"Ronald loves McDonald’s and McDonald’s food† (Burton, p. 34).This quotation indicates â€Å"that you should do everything you can to appeal to children’s love Ronald and McDonald’s† (p. 34).   The clown is also used in charitable activities of the company; it is seen in many hospitals across Australia and other charitable places.   Burton emphasized that in one of McDonald’s document, the overall objective of the company is not simply to give something back to the community but also to help differentiate McDonald’s from its competitors (p. 34).Alternative Strategies and Change ToolsThere are plenty of strategies that McDonald’s company had take into consideration and its tools are Public Relation and mass media.   The strategies such as the price reduction, affiliation to Heart Foundation, and using the clown Ronald McDonald became effective in bringing back the positive image of the company.   There are other strategies that were employed but these three are very important factors in the process.Its Public Relations group – the Golin/ Harris Communications -played an important in the overall task. They figured different strategies and brought McDonald’s closer to its consumers once again.   Thi s event in the life of McDonald’s is the turning point for it to become once again a giant in business and at the same time responsible enough in its obligation to public.   The mass media made things possible for McDonald’s for bringing all promotional activities to the public in a split of a second.ConclusionChange or innovation is very important in a company in order to adapt to the demand of the customers.   Change may be planned or unplanned, but any problem would beget another problem if not attended to.   This is the case of McDonald’s has learned its lesson; it should not remain confident in many challenges but be ready always for the challenges.   Organization such as this must adopt new strategies and employ change from time to time.   Innovation and creativity are the words that can help the company moving and growing.Work CitedBurton, Bob 2007. Inside Spin: The Dark Underbelly of the PR Industry. Australia: Allen and UnwinDransfield, Robert 2004. Business for Foundation Degrees and Higher Awards. Heinemann Educational PublishersGrant, Robert Morris 1998.   Contemporary Strategy Analysis. Blackwell Publishing.National Heart Foundation of Australia 2006http://www.heartfoundation.org.au/document/NHF/Tick_Brochure_FINAL_2006-11-02.pdf

Chemistry Agumentative Essay

The Bohr’s Atomic Model | Argumentative Essay| shhss| In 1913, a Danish physicist named Niels Bohr  put Rutherford's findings together with the observed spectra to come up with a new model of the atom in a real leap of intuition. I believe that the Bohr’s model of atom explains well about the atomic theory, because in his experiments it is shown and explained the structure of an atom. His famous suggestion is about that the electrons orbit around the nucleus of an atom. Bohr experimented with atomic spectrum that proved his suggestion.The Bohr’s experiments with atomic spectra explained how each element had a unique spectrum and the  wavelength  of each line within a spectrum had a specific energy. When atoms in the gas tubes absorbed the energy from the electric current, the electrons became excited and jumped from low energy levels (close to the nucleus) to high energy levels (farther out from the nucleus). The excited electrons would fall back to their o riginal levels and emit energy as light. Because there were specific differences between the energy levels, only specific wavelengths of light were seen in the spectrum.Bohr’s Periodic behavior of elements described how did elements with similar properties had similar atomic spectra. Bohr also explained that Each electron orbit of the same size or energy (shell) could only hold so many electrons. For example, the first shell could hold two electrons, the second could hold eight electrons, the third could hold 18 electrons, the fourth 32 and so on until reaching the seventh. When one shell was filled, electrons were found at higher levels. Chemical properties were based on the number of electrons in the outermost shell.Elements with full outer shells do not react. Other elements take or give up electrons to get a full outer shell. As it turns out, Bohr's model is also useful for explaining the behavior of  lasers, although these devices were not invented until the middle of the 20th century. Bohr's model was the model that made a great leap in sciences until new discoveries were made. This model was proposed in 1913 by Niels Bohr and was really an expansion on the Rutherford model of 1911. The Rutherford model had several flaws that the Bohr model overcame.

Belief Andrew Jackson in Democracy

Belief Andrew Jackson in Democracy Andrew Jackson’s belief in Democracy was that all branches and agencies of the government must listen to and follow the wishes of the people. He wanted to change the way the country had been run before he took charge. He didn’t think that the people were really getting there fair say on things. Andrew Jackson was very Democratic because he wanted the people to have more say and power in the government, he wanted to extend our boundaries so that people could move more out west, and he wanted the national bank to be run differently than it was. Andrew Jackson thought that our country wasn’t Democratic enough so when he campaigned he told the people that he will listen to them and do there will. He believed that the people in office before him did a terrible job of this. In the year 1816, the people chose presidential electors by a legislature, and by the year 1832, most of the presidential electors were chosen by the people except in one state only which was South Carolina. Then again in 1836, the presidential electors were chosen by the people in all but one state which was once again South Carolina. Then on December 8, 1829, in a letter to Congress Jackson said, â€Å"In a country where offices are created solely for the benefit of the people, no one man has any more right to (government jobs) than another†. This shows that he believes that any citizen of the country has a right to be in the government. The second reason that Andrew Jackson was Democratic was that he wanted to extend our country for the people. He wanted the Indians to move out west to what is now Oklahoma so more Americans could move off of the east coast and develop our country more. A lot of people today say that this was a terrible dictator thing to do, but really it wasn’t he told them that they could stay in the condition that they obeyed our laws. He also paid the Indians who decided to go to Oklahoma. Though Jackson was democratic by expanding voting rights, he made many controversial decisions that reflected self-interest and not the common man. Many of Jackson’s critics believed that he ignored the separation of powers and abused his powers as president (Doc 3). In response to Andrew Jackson’s Bank Veto Message, Daniel Webster explained that â€Å"(President Jackson’s message) extends the grasp of (the chief executive) over every power of the government†¦Ã¢â‚¬  (Doc 5). Jackson crushed the majority vote of Congress by the use of the presidential veto. He selfishly broadened his power as president and disregarded the majority’s desires. Because Jackson caused the fall of the National Bank, the United States struggled to manage money and loans and this consequently led to the Panic of 1837. In Andrew Jackson’s letter to Congress, he asks for their consideration of, â€Å"(a) law whic h limits appointments to four years,†. Jackson wanted to rotate government officials so that he could implement spoils system. This is why I think Andrew Jackson was democratic.

Fast-Food How unhealthy is itT Research Paper Example | Topics and Well Written Essays - 2500 words

Fast-Food How unhealthy is itT - Research Paper Example Urban workers, students and children easily persuaded to join the bandwagon of many fast-food advocates, especially that these companies utilized innovative multi-media advertisements in marketing its products. It also attracted travelers with companies innovative drive-through-marketing style. Food, is therefore, not only associated with farm production but also of expediency in service by-the-counters. In many other developing countries, fast-foods also include restaurants in malls food section where cooked food are sold for shoppers’ immediate access (Powell, 2009). Fast food industry proved successful in its strategies as in US alone, they were able to spend $126.7 billion in 2003 with a growth rate of 6.4% yearly (Richards, Patterson, & Hamilton, 2007). The rise of this over-the-counter food companies also gave rise to obesity of consumers although direct association of these two factors requires thorough study (Hall, 2002). Indeed, fast food companies profit a lot albeit strong competition in pricing and their illustration of their distinction in taste, company infrastructure design, merchandise promotion, via addictive quality and rigorous advertisements (Richard et.al., 2007, p. 426). Researchers further contend that this addictive quality of these fast-food companies are actually driven by market powers and the convenience they enjoyed from these food centers (Richard et.al., 2007, pp. 426-427). However nutritionists are of the purview that foods from fast-food companies are not made distinct by nutritional content of food served. Richard et.al. (2007) argued that some of them are using the hedonic model in fast food nutrient where foods are served in accordance to brand loyalty which meant that these are base on texture, aroma and blend (Richard et.al., 2007, p. 429). White (2011) explicated that food served in fast foods bear 1000+ calories per meal, rich in fat and sugar content and regular consummation of these

Summary about a book Essay Example | Topics and Well Written Essays - 500 words

Summary about a book - Essay Example They conclude that the only person who could be in the store is the old woman working for their parents (Ledwidge). Without Andy’s knowledge, Hank hires an experienced thief who happens to be his own co-worker. The thief is known as Bobby Lasorda. Bobby is very experienced in robbery. With just one loaded gun, he can rob the shop by himself. Hank needs to wait in the car. The brothers’ mother Nanette happens to be in the store herself in place of the original clerk. The robbery goes sour when Nannette pulls a gun on Bobby, leading to a shootout. Hank runs away from the scene after seeing Bobby die. Later Nanette dies in the hospital after her husband denies her life support. Charles is not satisfied with the help from the police. He therefore decides to investigate the case himself since he knows that Bobby had a partner thus he becomes obsessed with finding out who the other criminal was. Andy chastises Hank for his mistake while Hank himself finds himself fixing many problems. Hank removes evidence he had left in the rented car he had used for the robbery. Hank is later confronted by Bobby’s brother Dex who asks for financial compensation for Bobby’s death in order to provide for his widow (Ledwidge). Hank has a secret affair with Andy’s wife, Gina. Gina claims that Andy is not satisfying her. Gina reveals her feelings to Andy at the point of leaving him. When Andy hears of Dex blackmail, he decides to solve the situation with Hank by robbing Andy’s drug dealer. Once they get at the dealers house, they overpower him and rob him off his money. Hank is shocked at seeing Andy murder the dealer together with the client who happened to be present. The brothers go to pay Dex, but Andy kills him impulsively fearing that Dex might blackmail them further. When Hank opposes Andy’s decision to kill Chris, Andy decides to kill Hank. He reveals to him that he knows about his relationship with Gina. Before Andy pulls the trigger, he is shot

Social Media and Social Bonds Essay Example | Topics and Well Written Essays - 1000 words - 2

Social Media and Social Bonds - Essay Example Shawn Ghuman in his essay â€Å"Is Technology Destroying Social Bonds?† notes how social media has led to the reduction of inter-person interaction in a real way. The argument is against the decline of what the author perceives as real relationships and conversations. For instance, he says, While chatting with friends, reading statuses, and skimming tweets, I wonder what happened to traditional communication in the current tech-savvy era. Our lives seemingly revolve around receiving digital messages, as we spend countless hours staring at screens and communicating with people online even though they are geographically close (110). While the author does have a point in the case of certain sections of people who may have had problems communicating even before the advent of social media, in the case of others, their extroversion may have merely transposed itself onto a virtual space. In many instances, plans for real interactions may even materialize on social media before they h appen in a real space. Thus, social media, while it is a virtual reality, may even in its nascent stages, facilitate rather than debilitate real interactions. The author also speaks of the relevance of social media in improving social bonds, albeit in a few lines. ... This was orchestrated through messages and short texts in order to escape the mechanism of surveillance. Through the course of the essay, the author reiterates at numerous points that contrary to the popular notion that social networking and modern technology have widened the scope of human communication, there is ample reason to believe the reverse. He uses persuasive reasoning by posing certain rhetorical questions to the readers urging them to reassess the role of technology in their lives. The most significant of these is the one where the reader is asked to think of instances where he/she may have connected with a person on Facebook or other similar social networking websites but upon meeting the individual in per son may be discovered that they are in fact incompatible. This stems from the larger point of social media allowing individuals to create virtual personalities for themselves which may not be reflective of who they truly are. Consequently, their social lives become limited largely confined to the virtual world as factors such as social awkwardness and introversion which may otherwise inhibit a person’s socialization are absent here. The writer also problematizes the idea that technology has simplified our lives. The argument here is that this seeming pursuit for simplicity and comfort may have actually resulted in oversimplification and sloth. This is seen in the lines â€Å"We can make ourselves sound intelligent, meaningful, or witty. Cellphones have become the faces of their users, and messages have become direct reflections of our personalities.†Ã‚  

Code of Ethics for Psychologists Coursework Example | Topics and Well Written Essays - 250 words

Code of Ethics for Psychologists - Coursework Example However, the use of deception can be methodologically and psychologically justifiable which, according to Pittinger (2003), validates the revision of this code. I think that the code should be revised to excuse deceptive practices that aim to acquire accurate results or findings. The second code is 2.03 or Maintaining Competence which states that â€Å"psychologists undertake ongoing efforts to develop and maintain their competence.† The principle expressed by this code is Principle B (Fidelity and Responsibility). Declining competence over the course of therapy or in clinical assessments would harm clients severely, particularly those who are highly vulnerable, such as individuals with mental illness. For example, a mentally ill individual agreed to take part in a study but his condition worsens while the study progresses, so the relatives decided to withdraw him from the study. The right decision then depends on the competence of the psychologists.

Business Intelligence - BI, mining, analytics, and data warehousing Research Paper

Business Intelligence - BI, mining, analytics, and data warehousing - Research Paper Example Moreover, the management of Caesars Entertainment is dedicated to environmental energy and sustainability protection and it recognizes the significance of being responsible steward of the environment (Caesars License Company, LLC.; EDGAR). Since the business of Caesars Entertainment is always expanding, its management has decided to implement a new technology based structure in an attempt to manage business operations successfully and effectively. For this purpose, Caesars Entertainment will make use of latest tools and technologies such as BI (Business Intelligence), mining, analytics, and data warehousing to better manage and control business operations. This report presents a detailed analysis of some of the important aspects and areas of Caesars Entertainment business where BI solutions can be implemented. At the present, almost all the organizations make use of latest tools and technologies to leverage and augment their business capabilities. For instance, many business organizations use Teradata and IBM Cognos solutions to improve their marketing strategies and customer satisfaction level by means of a closed-loop technology based systems. In the same way, with modern technology based solution such as Teradata, Harrah Entertainment enlarged its usage of IBM Cognos business intelligence software to extract and drill additional and deeper customers’ data. Moreover, by making use of these innovative technologies business is able to effectively extract and segment customers’ data into many profiles as well as utilize this extracted and filtered customer segmentation data to extend targeted campaigns to extract preferred customers’ behavior. For instance, it can help Harrah Entertainment know about clients who have not visited for over 6 months and implement strategi es to bring those customers back. As well, business uses business intelligence and data warehousing to promote innovative games by determining

Current issues in dissability studies activity 12 Essay

Current issues in dissability studies activity 12 - Essay Example t for successful transition, because an individual may perform better in one environment than the other; and the transition to adulthood encompasses several factors outlined above (Lones, 1997). However, some assessments are required to ascertain the level of individual involvement in the process; the level of parental involvement; the level of school involvement and the extent of involvement of other inter-agencies. When all these issues have been analyzed, it is possible to determine how successful the transition will be. The process of inclusion can depend on how much usefulness the disabled person to the society. If the person has acquired good education, such a person could be included in the working environment where such knowledge would be utilized. The person may also be included in the community activities. But when such an assessment has not been properly made, it may be difficult for the individual to be fully included in the society. Answer 2: There are certain issues that all parties (parents, schools, agencies etc) involved in helping a disabled individual undergo transition must take note of: (i) the individual must be given full support during the transition stage; (ii) the individual must be assessed periodically about the level of knowledge acquisition; (iii) the society must be patient for the individual to demonstrate his or her capability, which will encourage smooth inclusion; (iv) the individual must be encouraged at every stage of the transition and inclusion. Once the issues highlighted above have been taken good care of, the inclusion of such an individual in community activities, working environments, educational setting, and other places, would be smooth and

The Importance of Transformational Leadership During a Company Crisis Research Paper

The Importance of Transformational Leadership During a Company Crisis - Research Paper Example The Importance of Transformational Leadership during a Company Crisis: The Case of Wal-Mart Background of the Study A great deal of research on leadership has been carried out as such concept has been associated with a wide range of factors including the process of decision making, leader-follower interaction, and goal establishment and accomplishment, to name a few (Steane, Hua, and Teo, 2003). The notion that the concept of leadership can make significant contribution for research and development has been widely acknowledged by academicians and organizational leaders alike. Due to the rapid changes in globalization and technological trends, there has also been an increase in the need and attempt of companies to place more efforts in retaining a strong workforce while addressing the complex demands and preferences of their customers (Nielsen, Randall, Yarker, and Brenner, 2008). Because of these concerns, organizations have identified the need to effectively implement leadership, es pecially as it has been frequently linked to favorable outcomes such as an increase in performance, effectiveness, and commitment as well as improved organizational success. Hence, effective leadership becomes a crucial necessity for any company. Innovation and creativity alone may not be sufficient enough to address both internal and external pressures while the implementation of various policies and practices do not always necessarily take effect unless effective leaders are made. Leaders must possess the values and objectives that are necessary to instigate any needed change while retaining an empowered workforce to help achieve success (Jung and Sosik, 2002). The vision that they establish and the values that they live out and demonstrate to their followers plays a relevant role when such leaders make decisions that will impact the entire organization. Majority of leadership studies have indicated that transformational leadership can be the most effective form of leadership to b ring about change in any group of individuals by positively inspiring these people to create the necessary change for their success (Conger, 1999). Leaders who take the transformational approach are generally capable of motivating their followers to embrace such changes, improve their performance, and be prepared to open up to new practices, all for the better of the organization (Avolio, Zhu, Kho, and Bhatia, 2004). Company Background and Description of the Crisis Sam Walton founded Wal-Mart Stores Inc. in 1962, with its first headquarters located in Bentonville, Arkansas. It was first known across the United States as the â€Å"largest grocery retailer† and has actually expanded to include a total of 8,500 in 15 countries, with the stores taking a different name. For instance, in the United Kingdom, the stores are known as Asda, while in Mexico, some stores are known as Walmex, while India has taken to the name Best Price (Buerkle, 1999). Among the crises plaguing Wal-Mart include a negative image with regards to how it pays its workers. According to an article published in Bloomberg Businessweek, Wal-Mart has been struggling to improve its reputation because of the low wages it has been known to

An every woman matters study Essay Example for Free

An every woman matters study Essay In this country, many feel as though health care is a right of the citizens. I myself struggle with this idea as I do believe we need to address the health care needs of our country but do not feel responsible for those that make poor health care decisions on a daily basis and look for us as a country to care for them. With that same thought, I feel a responsibility to help those that are truly trying and are not offered health care benefits through their employers, and cannot afford to purchase health care insurance, as well as the underinsured. We have to take a stance of what is best for the whole. Our health system struggles with access to health services for everyone. The government is very focused on easing this access through its programs. In 1965, the passage of Medicare and Medicaid were revolutionary in that it provided coverage for the elderly and low income to include the disabled. While not perfect it opened more opportunities for access. In 2010, another revolutionary policy can into being with the passage of the Affordable Care Act (ACA). This pushes employers to either supply health coverage of face a penalty. For the smaller employers that offer coverage, in return they receive a tax credit. Again, this effort is to reduce those uninsured and underinsured in our country through federal policy (Kovner Knickman, 2011). We are fighting an uphill battle with health care, because as we have tried to make health care more accessible to the citizens of this country we are seeing the cost rise at alarming rates. Ko vner and Knickman (2011) points out that between 1999 and 2009 household income rose 38% while insurance premiums rose 131%. This creates more underinsured and uninsured Americans to care for which is an economic crisis for this country that we must address. We have to find new and different ways to overcome the economic obstacles we face with rising cost. Thaler (2013), in his article in The New York Times, says no single change will allow our health care system to be transformed into one that we need and that we need to try many new approaches that are not in lined with the typical way of thinking. He offers some suggestions that make a lot of sense. He says we should first look to change our way of thinking about services. He says we should be paying providers for keeping their patients healthy instead of paying for test and procedures. The federal government should protect providers with a proven quality record of care and from malpractice lawsuits. Patients can opt out of these providers  care but who would realistically do that given the quality they receive? Evidence-based practices should be employed with care to avoid unnecessary tests such as CT scans and M.R.I.’s that many times leads to more unnecessary, unrelated tests. He also believe more energy needs to be spent to employ pharmacist, nurse practitioners, and physician assistants and allow to practice to the fullest extent to allow to allow primary care physicians to spend more time with patients. The idea of promoting health to avoid health care issues is far less costly than treating a disease process once it arises. I am a firm believer in preventative medicine and not enough energy is place on this type of health care. We are far too focused on what I call reactive medicine. Improved quality has been proven through research to be more cost effective. All care should be evidence-based to help improve the quality and decrease cost in the long run. References Kovner, A. R., Knickman, J. R. (2011). Jonas Kovners Health Care Delivery in the United States (10 ed.). New York, NY: Springer Publishing Company. Thaler, R. H. (2014, February 23). Overcoming Obstacles to Better Health Care. The New York Times. p. BU6. Response

Information Security Classification Essay Example for Free

Information Security Classification Essay Information Security is simply the process of keeping information secure: protecting its availability, integrity, and privacy (Demopoulos). With the advent of computers, information has increasingly become computer stored. Marketing, sales, finance, production, materials, etc are various types of assets which are computer stored information. A large hospital is an institution which provides health care to patients. They are staffed by doctors, nurses, and attendants. Like any large organization, a hospital also has huge amounts of data and information to store. Hospitals have increasingly become automated with computerized systems designed to meet its information needs. According to the Washtenaw Community College website, the following types of information are stored in a Hospital: †¢ Patient information †¢ Clinical laboratory, radiology, and patient monitoring †¢ Patient census and billing †¢ Staffing and scheduling †¢ Outcomes assessment and quality control †¢ Pharmacy ordering, prescription handling, and pharmacopoeia information †¢ Decision support †¢ Finance and accounting †¢ Supplies, inventory, maintenance, and orders management Viruses, worms and malware are the most common threats to information security. In computers, a virus is a program or programming code that replicates by being copied or initiating it’s copying to another program, computer boot sector or document (Harris, 2006). Floppy disks, USB drives, Internet, email are the most common ways a virus spreads from one computer to another. Computer viruses have the potential to damage data, delete files or crash the hard disk. Many viruses contain bugs which can cause system and operating system crashes. Computer worms are malicious software applications designed to spread via computer networks (Mitchell). They also represent a serious threat to information security. Email attachments or files opened from emails that have executable files attached are the way worms spread. A Trojan is a network software application designed to remain hidden on an installed computer. Software designed to monitor a persons computer activity surreptitiously and which transmits that information over the internet is known as spy ware (Healan, 2005). Spy ware monitors information using the machine on which it is installed. The information is transmitted to the company for advertising purposes or sold to third party clients. Identity theft and data breaches are two of the biggest problems facing Information security managers. Hackers steal Social Security numbers, credit card data, bank account numbers and other data to fund their operations. There are other potential threats to the hospital information like power outages, incompetent employees, equipment failure, saboteurs, natural disasters, etc. A large hospital requires an information classification policy to ensure that information is used in appropriate and proper manner. The use of the information should be consistent with the hospital’s policies, guidelines and procedures. It should be in harmony with any state or federal laws. The hospital’s information should be classified as follows: 1. Restricted 2. Confidential 3. Public Restricted information is that which can adversely affect the hospital, doctors, nurses, staff members and patients. Its use is restricted to the employees of the hospital only. Finance and accounting, supplies, inventory, maintenance, and orders management are restricted information which comes in this category. Confidential information includes data on patients which must be protected at a high level. Patient information, clinical laboratory, radiology, and patient monitoring are some of the information which comes in this category. It can also include information whose disclosure can cause embarrassment or loss of reputation (Taylor, 2004). Public information includes data which provides general information about the hospital, its services, facilities and expertise to the public. Security at this level is minimal. This type of information requires no special protection or rules for use and may be freely disseminated without potential harm (University of Newcastle, 2007). Information Classification Threat Justification Patient information Confidential Disclosure or removal Any disclosure or removal can cause serious consequences to the patient Clinical laboratory, radiology, and patient monitoring Confidential Disclosure or removal Any disclosure or removal can cause serious consequences to the patient Finance and accounting, supplies, inventory, maintenance, and orders management Restricted Loss or destruction Any loss or destruction of this information could be very dangerous for the organization General information about the hospital, its services, facilities and expertise Public Low threat Low threat since the information is public. It would affect public relations however. Research Information Confidential Disclosure or removal This is confidential material since its exposure would cause serious consequences for the hospital Figure: Classification table Information is an asset for the hospital. The above information classification policy defines acceptable use of information. They are based according to the sensitivity of the information. According to the government of Alberta information security guideline, there are four criteria are the basis for deciding the security and access requirements for information assets. These criteria are: Integrity: information is current, complete and only authorized and accurate changes are made to information; Availability: authorized users have access to and can use the information when required; Confidentiality: information is only accessed by authorized individuals, entities or processes; and Value: intellectual property is protected, as needed. Information security must adequately offer protection through out the life span of the information. Depending on the security classification, information assets will need different types of storage procedures to ensure that the confidentiality, integrity, accessibility, and value of the information are protected. The hospital director must be responsible for the classification, reclassification and declassification of the hospital’s information. The information security policy must be updated on a regular basis and published as appropriate. Appropriate training must be provided to data owners, data custodians, network and system administrators, and users. The information security policy must also include a virus prevention policy, intrusion detection policy and access control policy. A virus prevention policy would include the installation of a licensed anti virus software on workstations and servers. The headers of emails would also be scanned by the anti virus software to prevent the spread of malicious programs like viruses. Intrusion detection systems must be installed on workstations and servers with critical, restricted and confidential data. There must be a weekly review of logs to monitor the number of login attempts made by users. Server, firewall, and critical system logs should be reviewed frequently. Where possible, automated review should be enabled and alerts should be transmitted to the administrator when a serious security intrusion is detected. Access to the network and servers and systems should be achieved by individual and unique logins, and should require authentication. Authentication includes the use of passwords, smart cards, biometrics, or other recognized forms of authentication. This policy is the access control policy. It prevents unauthorized access to critical data. A large hospital like any organization today uses computers to store its information. The classification of its data is a very important goal to protect it from threats like viruses, Trojans, worms, spy ware, ad ware and hackers. Natural disasters and incompetent employees are another type of threats to the hospital’s data. A proper information security policy can protect the organization’s critical data from any external or internal threat. Bibliography Allen, Julia H. (2001). The CERT Guide to System and Network Security Practices. Boston, MA: Addison-Wesley. 0-201-73723-X. Krutz, Ronald L. ; Russell Dean Vines (2003). The CISSP Prep Guide, Gold Edition, Indianapolis, IN: Wiley. 0-471-26802-X. Layton, Timothy P. (2007). Information Security: Design, Implementation, Measurement, and Compliance. Boca Raton, FL: Auerbach publications. 978-0-8493-7087-8. McNab, Chris (2004). Network Security Assessment. Sebastopol, CA: OReilly. 0-596-00611-X. Peltier, Thomas R. (2001). Information Security Risk Analysis. Boca Raton, FL: Auerbach publications. 0-8493-0880-1.

Concept of Religious Fundamentalism and Violence

Concept of Religious Fundamentalism and Violence The intersection of religion and violence is a complex conversation which continues to progress (Gluck, 2010). This essay will critically assess whether religious fundamentalism and violence are always intertwined. To come to a decision, we must get a better understanding of the term fundamentalism and why a negative connotation of religion is attached to it. This involves discussing the roots and historical context in which the term was first presented and how it became applied to Islam. We will then consider whether Political objectives behind fundamentalists cause the violence rather than the fundamental ideologies itself or if it is a mixture of both. This will involve discussing the political goals behind the gunpower plot which invoked the marginalisation of Catholics. If religion was protected successfully over history would there be fundamentalist groups, particularly extremists. We will determine if religious fundamentalism has become shorthand to represent whats genuinely p olitics. Furthermore, well look at two extreme fundamentalists groups and how far they went to defend their beliefs and why violence is connected. This will be rivalled with the behaviour of more conservative fundamentalists who respond to the failure of the nation state in a less destructive way. Finally, we will conclude whether religious fundamentalism and violence are always intertwined and if that is the populist belief. Fundamentalism is as an explanatory term which is employed and exploited when used to describe a distinguishing religious movement in the 20th and 21st century and its affiliation with modern society. The term is used in relation to traditional faiths in a 20th century reality and to reaffirm the beliefs and ideologies in a situation which has been influenced by social and economic beliefs (Davie, 2013). Fundamentalism is the rational response of traditionally religious people to social, political and economic changes that downgrade and constrain the role of religion in the public world (Bruce 2008:120). This definition by Bruce, is akin to the ideas of Davie who maintains, that fundamentalism is an outcome of traditional values which were originally protected but have become disrupted and challenged from the outside. Davie goes on to distinguish the way which the threat occurs, from the outside in the form of modernity and from members who develop new ideals (Davie, 2013). We begin to unravel the term fundamentalism and associate its relationship with religion and in what manner it is presented. Fundamentalism originated from American Protestantism, there was great concern for believers who were replacing the biblical view for a more liberal understanding (Welnber Pedahzur, 2003). Religious Fundamentalism involves believers returning to the fixed laws whereby only one interpretation can be used amongst all to preserve religious laws over profane laws. We begin to see how religious fundamentalism has set precedence in the company of believers. Those in support of Christian fundamentalism were marginalised because of modernisation (Koopmans, 2015).ÂÂ   Fundamentalism is believed to be a reactive situation to modernization and secularisation, which will be explained via the loss of religious identify across Christianity, Islam and Jews. A Marxist view suggests that through the reaction of losing members to the materialistic world there has been a rise in fundamentalism whereby recessions and unemployment creates attitudes and a loss of identity amongst groups who edge tow ards fundamentalist groups to stabilize the marginalization of their religion (Almond, Appleby Sivan, 2003; Rarsch, 2015). Through discussing Modernization and the secular world we begin to see how specific Fundamentalist groups came about. Christian Fundamentalists became known following the urbanization of society, creating a decline in tradition and belief in sacred texts. The term fundamentalism in Christianity has become popular among Catholics and Protestants who believe the word of the bible comes directly from God and discard historical and modern interpretations of the word. Fundamentalism in Islam however is excessively used by the media and the state to refer to terrorists as Muslim, this view is not a true depiction of Fundamentalists in Islam. Those known as terrorists are on the extremist side whereas most Muslim Fundamentalists attend the mosque, encourage reading the Quran and follow teachings of Mohammed (Almond, Appleby and Sivan, 2003). This leads us to understand that although fundamentalism occurs in Islam and Christianity it is also a movement within Hinduism, Judaism and other religious communities (Pratt, 2010). Recognizing these fundamentalist groups, we initiate the discussion of fundamentalist groups who set off the violence, damage people and property and whose mentality involves an us versus them outlook (Davie 2013). There is an intolerable relationship when discussing fundamentalism and politics, theres an unwillingness to be accepting of the similarities and differences between groups (Mason, Feldman 2011). The leadership of the state and it actions towards society particularly changes in government or policy which shape the developments and roles of religious based movements. Moreover, fundamentalist extremists have turned to violence to progress their religious movement and reach political goals (Almond, Appleby and Sivan, 2003). When exploring the case of Guy Fawkes and the establishment of the Gun Powder Plot there are well built links with the religion and the state. The plot surfaced to assassinate James I and the ruling Protestant elite after there was an attack on Roman Catholics by introducing an anti-Catholic legislation, once again separating the church and state which left the Catholics feeling excluded which they reacted to by plotting to murder James I. This violent event occurre d because of the fundamentalist ideological route which in certain circumstances produce a terrorist however, not all fundamentalists result to violent behaviour. Although the Plot failed, it demonstrated how the state can use religion as a tool for control consequently leading to desperate measures involving violence. This had significant consequences for Catholics who had to deal with the new laws being passed which blocked their ability to vote in parliamentary elections and practice law (The Socialist Newspaper, 2005). This violent act of terrorism by the Fundamentalists is a historical moment which was not the last and not only within Christianity. Terrorism can be defined as an act intended to hurt more than one person and to instigate change, this term has no roots within fundamentalism which is having faith on the road to having a religious belief system. The term was originally used to describe political groups but has altered to a focus on religion, which no longer focuses solely on Christianity but includes other religions. Many Muslims are concerned with the violent link of terrorism and their religion, the focus should be on Islamic fundamentalism and politics rather than the religion itself. A link ought to be made between religious groups and violent incidents taking place as a reaction to lack of religious freedom whilst, being conscious that violence doesnt take place with all members of the fundamentalist movement (Rausch, 2015). Using France as an example, in 2005 Frances National Assembly declared the removal of signs or dress by which students ostensibly express a religious belonging, wearing a hijab was conside red a threatening act by Muslim fundamentalists (Alan, 2013). The disguised attack on Islam has created a social division in France and has led to various violent attacks taking place with the objective to have an ultimate battle with believers and non-believers by means of achieving their goals through violence (Burke, 2016). This discussion directs us to consider acts of violence by extreme fundamentalists as on going, their goals are long term and for God, terrorists do not expect to live long enough to see how the attacks play out (Rausch, 2015). If religious Fundamentalism and violence are intertwined it is because of western societys disapproval of the Islamic religion or because of fundamentalist groups viewing themselves as superior (Alan, 2013). If we look at the terrorist attacks of 9/11 although it may have been directed at the economic and political structures of the USA it effected the whole world, followed by attacks in Madrid 2004 and London 2005. The terrorist attacks have also wounded Muslims in Nigeria and Sudan suggesting the motivation for the attacks belong to globalisation whereby people are dependent on the market and tradition is overlooked. The association religion and violence have in the 21st century exposes the control of politics, and people deal with this by finding religious fundamentalism movements who use violence to help make sense of the secular world (Huber, 2011). Societies inevitably secularise as they modernize: it is contradictory to be modern and religious, this is the definition used when discussing secularisation theories (Woodhead, 2012:3). Religious fundamentalists are judged badly whereas secularists are deemed good and great when truthfully have played a part in the privatisation of religion (Alan, 2013). Due to secularisation, the education system has become more modernised and schools have limited religious freedom. The state encourages misleading behaviour via material which Is offensive and immoral for religious groups with no intent to protect the religion of others which isolates them and encourages them to challenge the situation (Almond, Appleby and Sivan, 2003) (Bruce, 2011). Therefore, although certain religious fundamentalist groups have resulted to violence to achieve their goals it is more intertwined with the state and how they impact the decisions made. Furthermore, there is an increasing appeal to claim that religion and politics is not an ideal combination and the reason for the war and violence is because of religion. Whenever fundamentalism and secularism is discussed, its within a violent connotation and asserts the behaviour of religious fundamentalists is revenge against the state for trying to separate religion from politics and an aim to bring religion back to public life which unfortunately involves violence (Armstrong, 2014). Secularisation can also be discussed using a legislation from France where they separated religion from the state through a policy La Laicite whereby the practice of religion is privatised and the state removes their involvement with religion (Trigg, 2007). Yet again we see the involvement of politics associating religious fundamentalism with violence instead of relating the detrimental effects legislations, isolation, disregard for moral values can have on others particularly the youth, diminishing the importance of religion (AbdulRahim, 2010). Most Muslims who feel like they are losing their religious identity are not prepared to practice their religion in a private space. Dress code and dietary values are embedded in their beliefs which makes it difficult to disconnect that from their practices. Isolation of many young Muslims in the western world because of economic and political marginalisation leads them to feeling distant and hostile towards the state which can lead to the construction of sub cultures which arrange events such as the July 2005 terror attacks (Gole, 2014). We cant solely link Islam to violence there are other groups who engage in illegal activity due to being subjected to social and economic marginalisation (Abbas, 2007). Discussing the political goals of Islamic fundamentalists who are terrorists we can see similarities between what steered them to violent acts when looking at Guy Fawkes 17th Century Terrorism. Guy Fawkes was a Catholic who wanted to rid England of its Protestant state by assassinating James I, who was failing the church. It can be argued he fought like a jihadist today who are described as a military movement as they fight for what they identify as right similar with Guy Fawkes. Fawkes believed the best way to spread the Catholic ideology was through terrorist force, he believed Catholicism was the dominant faith and was determined to promote their doctrines rather than the laws of the country. The goal was ultimately politically similar with Islam who resort to terrorist attacks to promote their political ideology through the state by means of the sharia law. Fawkes plot targeted members from another Christian Sect, this demonstrates fundamentalists who promote their violent behaviour through a religious ideology. It is a product of the individual movement in the case of Islam, not all who believe in the Salafi sect and their chosen behaviour are extremists who resort to violent behaviour (Mason Feldman, 2011). The tragic events of 9/11 and 7/7 have a left a hostile reaction from the world towards Muslims and Islam, the reactions of the government have been made public and influenced the minds of society (Abbas, 2007). The consequences for the attacks has left Muslims susceptible to racial and ethnic profiling in the criminal justice system and the aftermath is the government focusing on legislation rather than seeing the situation from the view of society similar to the events after the Gun Power Plot (Mason Feldman, 2011). Instead, the government allow the public to accept the belief that those responsible for the terrorist attacks are Muslims, history continues to repeat itself (Abbas, 2007). Deliberating religious fundamentalism and violence reminds us of the Golden rule rooted across religion, to treat your neighbour as you would want to be treated which ultimately shouldnt lead to violence. Yet, in most religion there has never been a hint of no violence across the board, in one way or another all religions have had to deal with the globalised world where violence is unavoidable. For Christians who rejected all forms of violence the moral compass was Jesus and his teachings of love particularly since his death on the cross was extremely violent which could have led to Christianitys turn away from violence (Huber, 2011). Notably for some fundamentalists the belief in the bible scriptures is a manual for how they should live their lives and they oppose those who dont adopt their ideals which can lead to a damaging relationship with fundamentalism, especially those unwilling to be accepting of similarities and differences (Mason Feldman, 2011). We need to continue discus sing how far fundamentalist groups will go to defend beliefs and values. Granting most fundamental religious beliefs have a trace of violent activities not all groups result to violent behaviour despite the politics and secularisation. Mormons are members of The Church of Jesus Christ of Latter-day Saints and their values involves having a strong moral compass and regularly attending religious meetings to discuss how to be a nonviolent active member of the church whilst living in a secular world which diminishes traditional values (Cornwall, Heaton Young 2001). This is similar with Jehovah Witnesses, a more conservative group who base their decisions on a matter of conscience and try to live a life with no immoral actions. They also condemn angry behaviour which leads to violent actions and try to live a life central to Gods teachings and protect society from a corrupt and sinful lifestyle without the use of violence (BBC 2009; Holden, 2005). Both conservative groups demonstrate nonviolent behaviour which leads us to consider that religious fundamentalis m and violence may not be intertwined. When discussing extremist fundamentalist groups, most assert their violent behaviour being taken from biblical ideologies, they believe that they are practicing the one true faith and this religious ideology is known as Christian Identity is a (Perlmutter, 2003; Sharpe 2000). The norms of the Christian Identity are influenced by the Ku Klux Klan who justify acts of violence against the government, Jews, homosexuals and non-whites who they believe are not human or a part of Gods creation. Ultimately believing that aggressive behaviour against marginalised groups is part of the plan to restore Gods supreme white race and establish protestant Christian values (Sharpe, 2000). Whilst this ideology was popular among members it was not accepted by ministers and other Christians who prohibited the connection with Protestant Christianity (Baker, 2009). This view was held in particular because of Klansmen who would perform cross burnings which they understood to be a symbol of respect for Jesu s which they felt was rooted in Christian tradition (Wade, 1998). This interpretation which has been taken from the bible has created a fight where they believe whites are the supreme race fighting for God and non-whites are fighting for Satan (Selepak Sutherland, 2012). The apocalyptic belief extremists hold which emphasises a violent war between good and bad is evidence of the religion being used to defend violent actions and recruit members to join extremist fundamentalist groups (Perlmutter, 2003). This is reinforced in Biblical literature filled with murder stories thereby legitimising violent behaviour and allowing young people to steer towards non-conventional fundamentalist groups with charismatic leaders when feeling distant (Sharpe, 2000). The faith fundamentalist groups have for their charismatic leaders and the justifications for the violent behaviour which they encourage has strengthened the number of members for both the Ku Klux Klan and ISIS whilst ignoring the traditional values from the founders of both Islam and Christianity whic h endorses peace and love for others (Fieudberg, 2014). This suggests that although religious fundamentalist groups will use violence to defend their beliefs they only use parts of their religious literature as a means of achieving this. This question has allowed us to discuss whether religious fundamentalism and violence are always intertwined. From defining religious fundamentalism and examining the term in a historical and political context to deliberating fundamentalist groups who have used acts of violence to make their voice heard. We also looked at the misconceptions of conservative fundamentalist groups who do not use violence as a means of displaying their anger even if the nation state is failing them. Weve discovered that acts of violence and terrorism does not only belong to religious fundamentalism and is the result of a fundamentalist ideological route, more so the behaviour rather than the religious traditions. This is the issue that faces us today. Whats more is Religious fundamentalism and the state are more intertwined and despite secularisation and the lack of support culturally and economically when violence occurs the media and the state create a story which links a religious group to violence. W hat needs to be publicised is when the nation state fails society by isolating the oppressed in many different conditions. We need to appreciate what broader purpose is being served by linking religious fundamentalism to violence. Violence occurs as a consequence of extreme political legislations and marginalisation of groups rather than as a result of religious beliefs.

Cuban Missile Crisis Essay -- essays research papers

On October 22nd, 1962, John Fitzgerald Kennedy, 35th President of the United States of America, addressed the nation on television. In his seven-point speech, he informed his audience that long-range nuclear missiles, capable of â€Å"striking most of the major cities in the Western Hemisphere, ranging as far north as Hudson Bay, Canada, and as far south as Lima, Peru† (JFK library p. 3) were being installed in Cuba by the Soviet Union. President Kennedy discussed the United States’ response, which included the placement of a naval blockade around the island of Cuba, a request for an immediate convening of the United Nations Security Council, and a heightened military alert. However, it was his third point which sent a chill around the world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Third: It shall be the policy of this Nation to regard any nuclear   Ã‚  Ã‚  Ã‚  Ã‚  missile launched from Cuba against any nation in the Western   Ã‚  Ã‚  Ã‚  Ã‚  Hemisphere as an attack by the Soviet Union on the United States,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  requiring a full retaliatory response upon the Soviet Union.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (JFK Library p. 3) With these words, President Kennedy informed the world that the Cold War was perilously close to turning hot, and the world stood on the brink of nuclear holocaust. Almost twenty years since the end of World War 2, after two decades of mounting tension between the Soviet Communist Empire and the Western allies, the dreaded nuclear showdown was underway. America and the Soviet Union were on a collision course. How had this come to pass? Although the announcement came as a great shock to the public, the Cuban Missile Crisis had not occurred â€Å"overnight†; it had been building for more than two years. In mid-1960, Cuba signed agreements with the USSR and Czechoslovakia, and almost immediately U.S. Intelligence detected the start of a massive, secret arms buildup on the island, sponsored by the Soviets. (Johnson, Hatch p. 2) Soviet ships began arriving at Havana, and the Cubans unloaded them under extreme secrecy. Over the next year, U.S. Intelligence recorded deliverie... ...ations, to ensure the carrying out and continuation of these commitments (a) to remove promptly the quarantine measures now in effect and (b) to give assurances against the invasion of Cuba. (Goldman, Stein p. 3) On October 28, the Russian Premier conceded to President Kennedy's demands by ordering all Soviet supply ships away from Cuban waters and agreeing to remove the missiles from Cuba's mainland, and the world breathed a sigh of relief. Looking back on the crisis, Robert McNamara believed the world was one step away from nuclear war. That step would be the President ordering invasion of Cuba. What was not known at the time was the presence of 43,000 combat-ready Soviet soldiers in Cuba, or the deployment of tactical nuclear weapons along Cuba's shore. Khrushchev had also given a standing order to his generals that if he couldn't be reached in the event of an invasion, they had authority to launch battlefield nuclear weapons. If Kennedy had invaded, the Soviets would have used nuclear weapons and President Kennedy would have had no choice but to retaliate. The response would likely have been an attack on Soviet soil, and global nuclear war.   Ã‚  Ã‚  Ã‚  Ã‚  

Lyndon Johnson and the Tonkin Gulf Resolution Essay -- History Histori

Lyndon Johnson and the Tonkin Gulf Resolution The official rhetoric of Lyndon Johnson’s administration portrayed the Gulf of Tonkin incident as an unprovoked and malicious attack on U.S. ships by the armed forces of North Vietnam, as a result of which the President needed the power to deal militarily with the North Vietnamese. The Gulf of Tonkin incident explicitly encompasses military actions on August 2, and alleged actions on August 4, 1964, between North Vietnamese torpedo patrol boats and United States destroyers and aircraft off the coast of North Vietnam. President Johnson and many top administration officials declared that the United States was innocent of any aggressive offensive maneuvers against the North Vietnamese, and that the attack on two U.S. destroyers was an unexpected slap in the face. In reality, however, the opposite of the administration’s claims was true. Through a period of years, and especially throughout the nine months prior to the incident in the Gulf of Tonkin, there was thick and constant U.S. involvement with the South Vietnamese, who conducted many joint offensive operations against North Vietnam. This paper will show just how intensely the United States was involved in covert military action against North Vietnam in the ninemonth period (Lyndon Johnson’s first nine months as President) leading up to the Gulf of Tonkin incident. Further, it will demonstrate that the second alleged attack (August 4) by the North Vietnamese in the Gulf of Tonkin never occurred, but was fictionalized by the Johnson administration in order to ask Congress to give the President the authority to conduct overt military operations against North Vietnam. The idea for the Tonkin Gulf Resoluti... ...Secret Side of the Tonkin Gulf Incident, â€Å"Naval History, August 1999,† Annapolis MD: U.S. Naval Institute, 2002, (5 December 2002). 8 The Secret Side of the Tonkin Gulf Incident. 9 Gibbons, U.S. Government and the Vietnam War, 2. 10 Ibid., 3. 11 Ibid., 5, 6. 12 Ibid., 5. 13 National Security Action Memorandum No. 280, Lyndon Baines Johnson Library and Museum-National Archives and Records Administration, (5 December 2002). 14 Ibid. 15 Gibbons, U.S. Government and the Vietnam War, 6. 16 Ibid., 6. 17 Ibid., 6. Emphasis mine. 18 George C. Herring, The Pentagon Papers-Abridged Edition (New York: McGraw-Hill, Inc., 1993), 94. 19 Gibbons, U.S. Government and the Vietnam War, 2.

The Treatment of Women in Bram Stokers Dracula Essay -- Dracula E

The Treatment of Women in Bram Stoker's Dracula  Ã‚   In reading Bram Stoker's Dracula, I find the treatment of the two main female characters-- Lucy Westenra and Mina Harker-- especially intriguing. These two women are two opposite archetypes created by a society of threatened men trying to protect themselves. Lucy is the Medusa archetype. She is physically attractive, and wins the heart of any man who comes near her (e.g. Arthur, Quincey, Jack, and Van Helsing). Her chief quality is sensual beauty, but her sexual desire is repressed and not allowed to communicate. And yet both the spiritual side and the sexual side are in her, and when the long repressed sexuality finds a vent, it explodes and takes over completely. In other words, she is transformed into the completely voluptuous female vampire precisely because her sexual side of personality had been completely buried by her Victorian education. Her repressed self needs such expression that when Dracula came along, she went out to greet him, and then invited him into the house (by opening her window to the bat). He is her vent for sexual expression. When Lucy becomes a vampire herself, John Seward describes her as follows: She seemed like a nightmare of Lucy as she lay there; the pointed teeth, the bloodstained, voluptuous mouth -- which made one shudder to see -- the whole carnal and unspiritual appearance, seeming like a devilish mockery of Lucy's sweet purity (252; ch.16). And for this voluptuous Lucy he has no pity: "the remnant of my love passed into hate and loathing; had she then to be killed, I could have done it with savage delight" (249; ch.16). But why this attitude? I believe it is the aggressive sexuality that the vampire Lucy displays that ... ...in excluding her from their undertakings, and include her again. However, now that she is infected with vampire blood and is capable of reading Dracula's mind, the men both fear and need her. They are forced to accept her in the public realm, but the quest is to eventually rid her of evil influence and restore her purity again, that is, to turn her back into the virtuous woman who will stay in the dominion of the home and not pose a threat to men. The end of this novel is the restoration of a world as the Victorians know it: the vampire destroyed, the women rid of their evil sexual desires and kept out of the dangerous world outside their homes, and the men safe and free in a male-dominated world, playing their exclusive gallant, intelligent, and adventurous roles.    Text Cited Stoker, Bram. Dracula. Ed. Glennis Byron. Peterborough: Broadview, 1998.

Accredited Preschools VS Non-Accredited Preschools Essay

While both accredited and non-accredited preschools have similar ideas on structure and environments, only an accredited preschool prepares the child for school-like program. What is an accredited preschool? To be accredited, a daycare or preschool must prove that it actually offers programs known to benefit children rather than simply baby sit them. An accredited preschool is offered by National Association for the Education of Young Children also known as, NAEYC. Both daycares and preschools are required to be accredited and licensed by the government. This means that teachers must meet minimum standards and that the daycare meets health and safety codes. The building itself must pass health codes too. A non-accredited preschool has cheaper prices, is less structured and uses enriching activities such as using art through play. The curriculum is based off of learning through play, which lets the child use techniques throughout the day, during what is called â€Å"free play†. Schedules created by teachers must meet the standards created by the government and must meet the requirements suggested. Specific licensing standards vary by state and there are minimum standards by the government. Children spend all day at the facility whereas children who attend an accredited preschool only spend half of their day at the preschool. Most daycares accept younger children such as infants and toddlers. They provide childcare for school age children after school hours up to the age of twelve. Child ratios to teachers are higher for example in the Arizona. In the state of Arizona, we can have up to twenty- six children with two teachers, although, in an accredited preschool they can have up to twelve with two teachers. See more:  The Story of an Hour Literary Analysis Essay Title: Accredited Preschools VS Non-Accredited Preschools Most teachers and caregivers at a non-accredited preschool have lower  expectations for their performance. They are required to have first aid, CPR, food handler’s card, must be eighteen years of age or older, a high school diploma or equivalency, and a background check with a fingerprint clearance card. They are also required a minimum of eighteen training or workshop hours completed by the end of the year. A quality environment is well planned and invites children to learn and grow. Centers and family day care homes that had a â€Å"neat, clean, orderly physical setting, organized into activity areas and oriented to the child’s activity† were found to have good child development (Clarke-Stewart, 1987) This quote is meaningful and it sends a good message to people who want to learn more about child care centers or a non-accredited preschool. Teachers believe that children learn and grow in a facility where a teacher shows interest in the children. The effectiveness of a teacher at a non-accredited preschool depends on the amount of experience working with children and how many training workshops she has been to. Having much experience working with children helps the teacher maintain health and safety codes suggested by the government. An accredited preschool has higher prices, half days for children and is more organized and structured. It is a part of NAEYC. The curriculum is based off of a child’s social, emotional, cognitive, language and physical development. A curriculum also helps ensure that the teacher is planning a daily schedule that maximizes children’s learning through effective use of time, materials used for play, self-initiated learning, and creative expression as well as offers opportunities for children to learn individually and in groups according to their developmental needs and interests.(NAEYC,2008) Having these goals met for the children also allows an assessment for the teacher to improve o n her strategies whereas; a child care center does not use assessments to improve her quality and effectiveness. Children generally spend half of their day at this preschool and usually leave to go to a non-accredited preschool for afternoon daycare. Most accredited preschools end their day around 11:30 am to ensure that the child can experience school like tendencies. Families can then prepare their child for kindergarten. A teacher working at an accredited preschool must obtain a college degree in early childhood education. This means that the teacher must have an Associate’s Degree or Bachelor’s Degree in early childhood education. If preschool teachers work at a day care center or  private preschool, they do not need a college degree. A high school diploma is required. However, if the preschool is part of a public school system, the teacher will be required to have at least an associate’s or bachelor’s degree in early childhood education as well as a state license. Some states recognize the requirements to earn the Child Care Program include a high school diploma, experience in the field, and continuing education courses. Some of the other states require preschool teachers to have some work experience in a childcare setting. Most preschools and daycares ask for a minimum of six months prior of early child care experience. Maintaining a college degree or some college courses helps the teacher’s quality of effectiveness. Teachers who go to college and earn a degree are more likely appropriate for the job whereas, a teacher with only a high school diploma just wants to pay the bills. Teachers who become accredited want to be working with children and see the growth and development in the well-being of a child. Between an accredited preschool and a non-accredited preschool we can clearly see the differences noted. An accredited preschool has better options for children such as an organized curriculum based off of the child’s needs, a structured environment, and high quality teachers. A non-accredited preschool has better options for children who are not ready for school, a curriculum to meet the child’s minimum needs, and a less-structured environment. Personally, the preschool that would the best choice for a parent is the accredited preschool because then the parent will not have to worry about their child falling behind in school. Their child will be ready for all challenges headed their way for school. The quality of the teachers and staff at an accredited preschool will be more effective than a non-accredited preschool teacher. They are trained to do their best at all times and always put the children first. This is why parents should choose an accredited preschool. Title: Accredited Preschools VS Non-Accredited Preschools References: http://www.naeyc.org/academy/ Visited on 11/2/12 Clarke-Stewart, K. In Phillips, D (Ed.). (1987). Quality in child care: What does research tell us? Washington, DC: NAEYC

Mineral and Water Function

There are over 20 minerals you need to maintain a healthy diet. Some you may only need in small quantities, but major minerals require higher amounts such as sodium, potassium, chloride, calcium, phosphorus, magnesium, and sulfur (Grosvenor & Smolin, 2006, Chapter 9). Minerals have many functions and are essential to the body structure and the regulatory process that maintain life. We consume minerals from animals and plants. The iron content of meat is predictable because the iron is part of a protein in muscle that gives the meat its red color. In other foods, minerals are present as contaminants; where a food is grown and how it is processed can affect its mineral content. † (Grosvenor & Smolin, 2006, Chapter 9). Major sources of minerals are milk, eggs, meats, peas, fruits, cereals, whole grains, fish, and poultry. Water has numerous functions it performs in the body some of which include: moistening tissues, lubricating joints, regulating body temperature, protecting organs and tissues, helping prevent constipation, helping dissolve minerals and other nutrients to make them accessible to the human body, lessening the burden on the kidneys and liver by flushing out waste products, and carrying nutrients and oxygen to cells (â€Å"Mayo Clinic†, 2013). The depletion of water, dehydration, will have more rapid symptoms than any other nutrient deficiency in your body (Grosvenor & Smolin, Chapter 9, 2006). Body weight is about 60% water for the average adult. Water bathes the cells of the body and lubricates and cleanses internal and external body surfaces. â€Å"Watery tears lubricate the eyes and wash away dirt, synovial fluid lubricates the joints, and saliva lubricates the mouth, making it easier to chew and swallow food. Water resists compression so it cushions body compartments such as the joints and eyeballs against shock. The cushioning effect of water in the amniotic sac protects the fetus as it grows inside a pregnant woman. (Grosvenor & Smolin, 2006, Chapter 9). Water is an excellent solvent; glucose, amino acids, minerals, and many other substances needed by body cells dissolve in water. The chemical reactions of metabolism that support life take place in water. (Grosvenor & Smolin, 2006, Chapter 9). The general effects of dehydration are fatigue, muscle weakness, poor concentration, headaches, dizziness or lightheadedness, and decreased metabolism (â€Å"Functional Fitne ss Facts†, 2013). Mild to moderate dehydration can be treated easily and generally doesn’t cause permanent damage with preventable intake of water consumption. The consumption of water and minerals has great effects on everyday body functions. I have learn how cereal can be extremely beneficial for receiving nutrients we don’t normally get, especially me with my diet. If I implement cereal I will receive a lot of important nutrients. Secondly the many functions of water are important to our everyday expenditures. Sneezing, coughing, crying and cannot be done without water.

Impact of Mobiles on Youth Essay

Globalization has many aspects. It contains important discursive aspects in the form of ideologically charged narratives that put before the public a particular agenda of topics for discussion, question to ask and claims to make. The whole world is accepting and adopting the ways towards the advancement of technology. The youth is playing a vital role in this rapid pace. The strong and mighty cultures are toppling the frail ones. Unfortunately the countries like Pakistan, India and Bangladesh have strong cultural values, norms and customs that are easily fettered by the western cultural onslaught. Our youth is concentrating on some bad choices. In this global village, firstly our youth was allured to divert their attention towards the internet. They have changed a lot by the usage of internet. A few of them have inclined for knowledge, information, awareness and exposure but the majority of them appear to have misused the internet. To some extent, people were done up and vexed with internet but due to the ensconsment of cellular technology all gaps have been bridged for the destruction of youth. The telecommunication companies in our country have been inclined towards introducing new and attractive packages for youth like Mobilink (ladies first, happy hours), Warid (zem series), Ufone (public demand, prepay life panch ka pandra, u circle) Telenor (talkshawk Aone, djuice) and Zong’s life package. The question arises why these companies are introducing these packages without the social mobilization to check the mindset of the youth. Are they trying to facilitate the common man or only youth? I think except on very urgent occasions ordinarily no one would like to talk after midnight. All necessary and normal interactions can be dealt with during daytime but the companies offer the packages that start after end of family or business communication. My feeling is that these packages are more likely to spoil and ravage our youth than to do anything else. In our youth segment the majority is student community that is spell bounded by these packages. They are losing the essence of their profession/studies. They are derailing and deviating themselves. They are getting away from their goals, destinies and motives. Their minds are becoming stagnant and static. Creativity and innovation is blocked by the consistent telephonic conversations spread over the whole of night. They are losing their interest towards the interactions and sociality. Alienation is increasing within small community or groups of people. In one room four roommates are strangers to one another. They never try to tie up the relation because they don’t have a pinch of time. By talking whole night with opposite sex, they are getting psychologically weak and pressured. There are many other physical distortions also arising due to spending the precious time which is needed compulsory rest, relaxation, relief and mental health. Due to spending whole nights the absenteeism is skyrocketing in every profession. They are going far and far away from the hold of families. They tell lies and have false communication with their parents. They are betraying the decisions, trust and expectations of their parents. They are traveling towards the lone parent family system in which one is not accountable to anyone and he is the only decision maker. Such kind of behavior is leading towards the social fragmentation and terrible decline of moral values in which respect is core one. They are crossing the restraints and limitations, very essential for the well integrated society. Due to the bogus projection of the companies their effectiveness and determination is diminishing if we put a furtive glimpse on the chart of protests and rallies conducted against the negative policies, the ratio of youth’ contribution is at minor level and seems vanished because they have engrossed in making affairs and spending their potential and energy to locate the suitable packages. Their mental approach is revolving around sexual satisfaction. Other emotions and sentiments are pushed oblivion, there are forgetting that there are so many matters that need their kind attention. They have obsessed devoid of manners and healthy attitude to other requisites and needs. It is obliterating the mental capacity and concentration of the youth like plague. There is a critical and pathetic state prevailing over the sky of our nation. The whole nation is passing through the chaos, disturbance and mental incapacitation. We are not realizing that what is worth of our youth? That’s why we ourselves are paving the way for our youth towards the devastation and shoving them into fire. The mobile companies have every right to work out innovative packages offering greater value of money to their customers. But they should not making profits by compromising on the interests of the young generation.

Beer Wars Strategic Marketing Management Essay

Introduction The market dynamics of the Australian beer market is given in the case study. The beer market in Australia is extensive due to high consumption by Australians. In the early 1800’s, there existed numerous independent breweries. Due to excise laws and better transport systems large breweries started acquiring smaller ones, and through widespread inorganic growth, by 1985 the industry became dominated by two corporate conglomerates, Elders IXL(CUB) and Bond Corporation. Both used aggressive marketing strategies for increasing market share. Top highlighted reasons for beer consumption were mixing with others, relaxing, allowing social drinking and enhancing appetite and the concept of beer being equal to ‘liquid food’. Women in general did not like the beer taste and contributed to only about 12% of the total sales volume, whereas 37% of the 54% adult drinking population admitted to be regular drinkers. Only 10% were ‘ocker boozers’ who contributed to 60% of the volume. Hotels/pubs and retail outlet routes formed the bulk of the sales. Standard beer was the most consumed at 70% followed by light beer at 24%. Males across all age groups equally represented beer consumption with little higher consumption in the 31-40 age group. The marketers strongly believed in the ‘beer image’ having a strong influence on beer brand preference. So the marketers started projecting the alcohol content by way of which they used to segment variants in different ways each brand being targeted at a specific segment. Several different brand imageries have been created. Lastly the several brands and variants that had been created with the hope of creating market share seemed to have fallen flat. A failed attempt in the same direction in the form of Swan Gold trying to entice consumption by women also failed. Problem: Due to increased competition, there was a flux of introducing new products continuously, which put in peril the older products of cannibalisation. The major objectives that the beer companies had were †¢Increase market share by acquiring customers †¢Maintenance of existing customers by ensuring no cannibalisation †¢product positioning and launch strategies for the newer brands and phasing out older brands Solution: Increase the beer market, instead of just market share The consumption of beer has been steadily increasing over the years (from around 5% in 1900 to 12% in 2000). But also around the same time, the consumption of Coffee and other milk based drinks had been exponentially increasing (from around negligible % in 1900 to around 20% in 2000). Therefore instead of eating into each others’ market share, the industry should try to increase consumption of Beer among the non-Beer drinkers and hence increase the whole pie. Encourage successful brands and terminate lagging brands Instead of keeping a huge number of brands which is leading to cannibalisation, the brands which are doing well must be encouraged and marketed well, on the other hand those that are not bringing in much profits should be discontinued. This would simplify marketing and would make it focused. Phase in brands tailored for women The exhibits show that women prefer non beer alcohol, in part due to the image of beer as a male bonding drink. Thus certain brands of beer that can be positioned as less bitter, and more female oriented can be launched. The marketing and advertising of these brands should be done in such a way that the women are targeted. Increase light beer Brands offering light beers and beers with less alcohol would serve two purposes. They would attract customers who do not drink, and also are better served in restaurants according to the exhibits given. Launching beer brands over considerable spans of time 2 versions of Power’s were launched in the same month (February 1991) while Forex Gold and Forex Light Bitter from Lion Nathan were launched with only a month separating them. Because of this no single brand is properly marketed and does not get the time to build itself in the minds of consumers. This also leads to cannibalisation.

Managerial Economics Research Paper Example | Topics and Well Written Essays - 2250 words

Managerial Economics - Research Paper Example (Heakal, n. d). As each company or country will have both advantages as well as risks regarding many aspects of its functioning, it is very important for the investors to have insight about those investment opportunities. As it will not be practically feasible for the investors to analyze and understand each and every aspect of the companies or countries and their advantages and risks, they will elicit the help of external agencies. Also, even if they do analysis on their own, they will consult or refer external agencies to give them some guidelines or ideas about the investment opportunities. This is where the role of credit rating companies or agencies comes into the picture. â€Å"Measuring the ability and willingness of an entity - which could be a person, a corporation, a security or a country - to keep its financial commitments or its debt, credit ratings are essential tools for helping you make some investment decisions.† (Heakal, n. d). Do changes in credit ratings affect equity valuation? If so how? And to what extent? This is an important topic that has interested many professionals in the field of economics and business, although it is often overlooked. As pointed out in the introduction, credit rating companies play an extremely vital role in any economy, local or foreign. The information provided by these agencies is used by all kind of parties starting from business organizations, independent investors, financial institutions, even countries’ governments, charity organizations, etc. â€Å"Only because of the availability of clear, internationally accepted indicators of the risk of default were investors willing to invest in international securities—whether corporate or government bonds—whose credit quality they would have been virtually unable to assess on their own.† (Utzig, 2010). The objectives of this research paper are: firstly, to show how credit rating companies’ rati ngs or changes have

Songs of Innocence and Experience Essay Example | Topics and Well Written Essays - 2500 words

Songs of Innocence and Experience - Essay Example producing the twenty seven plates of his poems Songs of Innocence and Experience dated 1789, the artist-poet developed the laborious method of etching both poem and design in relief on a copper plate. This initiated his now famous series of Illuminated Books (Blake: 11). William Blake’s volume of poetry titled Songs of Innocence and Experience reflects his belief that innocence and experience were two diverging states of the human soul, and that true innocence was impossible without experience. Some of the Songs of Innocence which mostly pertain to children, have an equivalent in the contrasting Songs of Experience (IntArch, 2008). The poems with illustrations are a unique feature of Blake’s works from 1788, including the Songs of Innocence and Experience. The illustrations help readers to understand the poems, while exhibiting the works in their original forms. The designs intensify and raise the meaning of the written word to greater heights. The poet felt impelled to produce his poems in this form partly because of his â€Å"cast of mind, whereby the life of the imagination was more real to him than the material world† (Blake: 11). His lyrical poems were valuable on their own, but he did not wish that they should be read in plain written form. For words and symbols to re-inforce each other, Blake identified ideas which could be translated into visual images. The poet Blake used his work to express his principles regarding various aspects of human life, speaking out from within his mind and heart. Rising above the ordinary world of common experience, the poems formed an embodiment of the imaginative vision of the poet. His poems reflect the fact that he was an independent and rebellious thinker, who intensely disliked pretension and falsity in others (Blake: 11). The Songs of Innocence were products of a mind in a state of chaste goodness, the poems showed an imagination that was unspoiled by worldliness. William Blake’s increasing awareness of the

Language Variety Essay Example | Topics and Well Written Essays - 2000 words

Language Variety - Essay Example At the risk of oversimplification let us ask a fundamental question: What is language "Language is a complicated business. In everyday talk, we use the word 'language' in many different ways. It isn't clear how 'language' should be defined or what the person on the street thinks it actually is!" (Downes, 1998, p.1). We tend to define language differently in different situations. We talk of the incoherent utterances of an infant, as a child's language. When we refer to the melodious intonations of some languages we refer to language in terms of aesthetics. When we talk of language in standardized correctness, we talk of language as grammar. We also talk of language as a skill, a We also tend to define language in terms of the use to which we put it. We talk of legal language. The language used by the legal profession tends to be quite different from our everyday language. We also talk of medical parlance. That is the language used by the medical fraternity. This is again different from the language we use in everyday life. Then you have computer language which is quite distinct from any of the other languages. In a way each specialized profession it seems has its own characteristic language. Chomsky defines language as "a set of very specific universal principles which are intrinsic properties of the human mind and part of our species' genetic endowment" (Chomsky. 1986: 15 ff. as cited in Downes, 1998, p.17). While that may indeed be the best definition of language, the definition of language needs to be examined from a sociolinguistic perspective. What is Sociolinguistics "The most obvious definition of sociolinguistics is that it is the study of language in society" (Schmitt, 2002, p. 150). Schmitt goes on to say that most sociolinguistic studies are basically descriptive, but focus on achieving "scientific objectivity", even when these studies involve intricate influences that society has on language. Sociolinguistic studies also take into consideration "social aspects of language" in a pragmatic way, explaining social influences as accurately as possible. (Schmitt, 2002, p.150) Language Variety 3 A Sociolinguistic Definition of Language Sociolinguistics tends to define language as what the members of a specific society speak. However they also take into consideration the fact that a society may have more than one language or many dialects of the same language, and therefore view language with the conviction that it is not something that is independent of society. (Wardhaugh, 2002, p. ix) Purpose of Language "The notion of discourse is the conceptual link between language and society, looking upwards on the one hand to social structures and cultural meanings and downwards to the nitty-gritty of words and grammar - lexicogrammar - on the other" (Bartlett, n.d, p.113 ). (Bartlett, n.d, p.113) argues that language is a "socially motivated construct" because of what it helps to do. Any language basically serves two purposes: it facilitates interaction and serves as a means of communication. The Common Components of All Languages All languages have three common

Information Managment Challenges for Ford Motor Company Research Paper - 1

Information Managment Challenges for Ford Motor Company - Research Paper Example This is a clear challenge for the new millennium, in which the drive to produce cleaner fuel and decrease dependence on foreign oil is huge. Thus, this paper will examine the challenges Ford faces by striving to create greener products, utilizing technology to create a better product and prove to consumers that the company promotes the ideals of a cleaner, healthier world. The Ford Motor Company has the second highest level of sales of automobiles in the United States, with a global presence in more than 500 companies across the globe. More importantly, the innovation that the company has dedicated themselves to accomplishing gives hope that dependency on fossil fuels might someday be a thing of the past. The manufacturing plants are tooled to be flexible, the vehicles that roll off of the assembly line geared toward the fuel option of the country of intended delivery, thus providing their customers with the best options available for fuel economy. As the company is award winning for their ethical policies and implementation of sustainability, the potential for collaborative efforts toward advancing automotive technology seems to be a real possibility within the company. When Henry Ford created the Model T automobile, it was the beginning of a revolution in industry. The philosophies of industrial management that came from his innovative thoughts on the sociological aspects of his business created changes in the way in which workers, business financial strategy and the machinery of work were integrated. Ford was born in 1863 in Detroit, Michigan. His father was from Ireland and his mother was born in Michigan from parents who were from Belgium. At the Edison Illumination Company, Ford was a chief engineer, but he was already working on the development of the gasoline engine. Once he developed the engine, he moved on to fully develop the Model T, build a manufacturing plant, and

This for East Asian paper Essay Example | Topics and Well Written Essays - 1750 words

This for East Asian paper - Essay Example The country has a population of more than 1.35 million with 22 provinces, two special administrative states, Macau and Hong Kong and four directly controlled states which are Beijing, Shanghai, Chongqing and Tianjin. The country is the second biggest nation in the world as computed by the land area covered with an area of 9.6 million square kilometers. The selected topic is considered to be relevant and suitable for study because of the tremendous growth that China has experienced over the years, the complexities inherent to the country and the impressive strategies used by the country to deal through the various economic fractures and downturns faced by it over the years of its existence. The word Chinese refers to anything that is related to the country China and its people, culture, ethnicity or language. Chinese from the perspective of an individual refers to any person who is an inhabitant or resident of China or an individual who belongs to the Chinese ancestry. Chineseness refers to the state of having the unique characteristics pertaining to China including its culture, ethnicity, language, political and social aspects etc. (Leutner 404). The culture of China is one of the oldest cultures in the history of the world. The significant components of the Chinese culture are music, architecture, martial arts, religion, ceramics, visual arts and cuisine. The culture of China is dominant over wide geographical regions in the eastern parts of China. The traditions and customs of China vary greatly in towns, cities and provinces. The traditional culture of China is spread over wide geographical territories in which each region is divided into separately identifiable sub cultures. Each of these regions is represented by at least three ancestral components related to the ancient Chinese customs and traditions. For example, ancient cities like Guangdong